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The Brief
The logo is for this- http://www.futurefoundationsacramento.org/ And you can pretty much see that their current logo is awful.

The foundation provides mentorship and funding to a small but growing group of college-bound students. They are pretty unique in that they don't only provide scholarship money to fill the gap between what the students receive through grants and other scholarships to pay for their college of choice, but they also choose their recipient students during their Sophomore year in high school, providing them with three years of one-on-one mentorship to realize their aspirations.

The design firm that is doing this is inFuze Marketing, whose tagline is 'creating impact without noise'. Our concept design teacher brought in the owner of the firm and one of her designers to talk to us and give us the project.

The design actually needs to appeal primarily to funders. They hold gala events and golf tournaments and the like to bring in money and donors. The logo will be embroidered onto golf shirts and high-quality tchotchkes.


My Approach
As part of the identity design, I'm wanting to make a personal connection from the students to the contributors. Reinforce that these are SPECIFIC people with dreams and aspirations. The pencil-tool 'my' at the bottom of futurefaces.jpg is a placeholder. My idea is that there could be small sections of the personal stories of FF students, with a picture. The students are taking posession of the foundation, calling it "My Future; My Future Foundation".

I feel like making it more personal like that will speak more directly to the contributors. Rather than being a faceless 'random high school student' that their money helps, they will see the type of people that are being supported, learn a little about their stories, and maybe even see a reflection of their younger selves in the students, causing them to remember the ways they might have been helped up the ladder as they grew, and recognizing themselves in a position to help these individuals in turn.


My Work



Read more... )
As for the actual execution... I'm not sure if I like the disjointed bottom half of the face treatment. That might not be the best way to do it, but I feel like that leaves me at a bit of a loss to what to do instead. I still like the logo direction itself- the hand-drawn font for future speaks to fresh growth, while the solid slabs of foundation gives that growth a sturdy medium for growth. I'm looking at bold, fresh colors as well, which feels like the right direction, though I have no idea whether that will appeal to the older, more conservative financial contributors.

Any help is appreciated!
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My gosh. On Friday I was planning out my homework for the weekend. I had a lot to deal with, and wanted to try and get as much done as I could. In one of my classes our Magazine page layouts are due this week, and then next week we have a catalogue and our process books due. Obviously I wanted to get as much of the catalogue and process books done as I could, so I'm not trying to finish them at the same time as everything else. >_<

I estimated three pomodoros to finish up the magazine layouts enough to print and move on.

TWENTY TWO pomodoros later I am finally finished.

And now I get to try and do EVERYTHING ELSE in the time I have left before things are due.

Okay, then.
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Here's a poster for one of my classes. The final design was done in a couple days, but the preliminary work went on for over a month, and included over 140 layout roughs. Craziness.



I keep finding new and interesting ways to fight against my illustrator-self. I'm learning design and don't want to default to trying to illustrate everything, but at the same time, when I tap into illustrator-mind, I tend to acheive the best results. Always, everything in moderation.

BY THE WAY that's a real scholarship, so if anyone is a full-time art student, or knows full-time art students, they should definitely apply.
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Sorry I've been quiet lately, school has been eating my face.

Finished a project today, really pleased with it. Portfolio for one of my classmates - all art is his except the logo in the top corner. I did all the layout and design stuff.

The web version doesn't have interactivity, but the version I turned in has working links that allow navigation from page to page. Maybe if you download it and open it with Acrobat it'll work.

PDF HERE

Let me know what you think! I worked hard on this! Oh, there's a process book, too, that I can upload if anyone is interested!
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I haven't don't much since last night on this, but I thought you all might enjoy seeing it more in context. I'd still love to get any critique or feedback you might have on this!
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the rest under the cut )
There are definitely a few things I know I need to work on.

The background images for one thing... I'd love to be able to hammer out another 4-5 of those to work with, make them match up with the more recent ones I did (You can tell which are the more recent ones pretty easily, I think)

It's a typography class, so I've really been trying to focus on getting the text looking good. I haven't spent as much time on the back of the case as I should- but I want to get a better image drawn for it. >_<

This is due early tuesday morning, and has to be completely put together by then. I've been running test prints and stuff for two weeks, so I'm not too concerned at this point about anything going insanely wrong there, but it means my deadline for being done with all the DESIGN work is actually monday evening.

I'm kind of sick of looking at it and have been dragging my feet on it all week, but I know some of you will probably catch some things that could be improved on.

My enormous gratitude in advance!
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Createspace seems pretty cool.

I submitted my file last night, this morning it had been approved.

I ordered my proof this morning, and just got an email saying it had been shipped.

Granted, I paid for 2-day shipping, but still.

-----

Today I found myself basically starting over on my CD project. I scaled down and focused in a lot, though, which should allow me to put out a much tighter finished piece. I think I'm going to need to do an anime-style illustration for it, though, which is a little intimidating; as Joe Thiel used to say, 'Don't draw anime, there's a whole country of people who do that better than you.'

DERP

Here's a picture I drew back in september so this post isn't super boring.
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Publishing a book is a huge undertaking. Even self publishing through Amazon takes a lot of effort and planning. Holy cow.

Here's to hoping there are no issues with my files and that I get approval to order my proof copy asap. I've got it set at a price where I receive no royalties, so hopefully that will dodge any potential legal issues with my sources... Project Gutenberg being the primary source- etc etc etc

... aaalso I grabbed a quote from an amazon review of the book to put on the back cover. I have no idea about the legalities of that... V__V

And now it is almost 8pm and I've worked on my CD project a grand total of about 1 hour over the last four days. I'm doomed.

PDF, Anyone?
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*Should have gone to bed hours ago*

Can't sleep, gotta design!

Finally I'm fairly satisfied with this. Amazon's going to put a barcode and stuff on the back, I don't think I get much control over that, but it should look okay anywhereish on the bottom.

Didn't end up working on my CD project at all today which is a little worrisome given how much I need to do on it, but this has to be ordered in the mail so that kind of takes some precedence. Now I just need to finish up with the interiors and then it's DONE.

Critique is fine, on design or illustration. Can't afford the time to do major overhauls at this point, but small tweaks can sometimes make big differences, right?
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Well, it appears that LJ's image system is down. This is... perturbing.

Alas, new Photobucket account.

I've been typesetting "A Picture of Dorian Gray" for my layout class, and we are responsible for the cover as well as the interior. So I indulged a little and utilized my photoshop collagery for it. The limited color palette right from the start helped a lot.

Now to take it into ID and get the text on there, and design the back cover and spine, then finish editing the insides so I can order it from createspace. And then I'll have an entire book that I designed cover to cover. Cool!

PS- Anyone want to write a shortish Oscar Wilde bio for me to put in? <__< (10:17pm - edited)
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Just thought I'd drop this here before bed. Still far from perfect, but I really appreciate all the input! It's definitely a lot better than it would have been otherwise. =]

(It looks really light on the screen, but it prints a lot darker... also the credits is just pulled from google images. Again, could have done better, but that's basically what he told us to do for the project, and I didn't have a ton of time I could invest in it. >_<)
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I'm not sure if I should cut this for... gore?

Haven't changed much, since I haven't had a ton of time with it (Dumping most of my time into the CD project), but I did unify the color scheme a little. I messed with some other stuff but I'm not totally sure any of it's very evident.

It's riding an uncomfortable edge where it has a photoshopped look, but it doesn't quite look like I INTENDED for it to have a photoshopped look, which actually is kind of important. I'm not sure how to push it over that edge into 'yes, I do know what I'm doing here, I made it look cobbled together on purpose.' >_
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Here's the sketch I did.

Here's what it has turned into so far... )

It's a 'Horror Movie Poster' photoshop assignment. I'd love to make it look more... Horror movie-ey. I'll need to put in more text, we're supposed to have credits in there and stuff.
-----

I think it has a lot of issues, not least of which is that I need to integrate the separate images better. There's definitely a cut and paste feel going on that I'm not pleased with.

I've also been staring at it too long and would love a set or two of fresh eyes on it. It's due thursday morning but it needs to be printed at 11X17" before then which means taking it to office max tomorrow evening. I have other projects I'm working on too, so I don't have a ton of time to give to this project. Otherwise it'd be fun to just goof around with this a lot more and maybe bring it to a totally different level.

But I don't have a TON of respect for this teacher so eh. It doesn't matter too much.
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Image source

Its four parts. Think about it in quadrants. I've only laid one out so far. I don't actually have the fonts yet so its put together with images of the font. I'll have to actually buy them. =I

Still need to do the booklets, and deal with lyrics to a million songs that are in japanese with english translations where I can find them.

But slowly, it is coming together.
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design work images )

So... here's what I've got so far. This is super rough and I'm not doing anything really with graphical elements other than the text so far.

I have no idea if that's a good way to go about it, or if I should be figuring out ideas and concepts first and fitting the text in.

This project seems so huge and unweildly. I had a bit of overwhelm earlier going through fonts. I don't even know how to tell what typefaces are good and which are terrible. I have a couple at this point I feel kinda comfortable with (Georgia, Caslon), but... the ones I have available to me right now are very limited.

I'm at this really awkward stage in my graphic design understanding. I know enough to know that everything I'm doing is somehow wrong, but not enough to know how to fix it. I know a little about baseline grids, but not how to use them effectively. I know less is more but I feel like this stuff could have been done by a two year old.

I should try a layout or two without the romanji- just go straight to the translation. See if that works any better.
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Graphic design has been eating my brain lately! I mostly love it, but I'm having to find tricky ways to keep myself moving forward every day. School's got me producing at a much faster pace than I'm used to, which is good, but pretty draining!

In response, I'm trying to keep myself drawing and doodling on a daily basis to constantly remind myself that art is meant to be fun!

I had a bit of a heartbreak earlier this week, though, when my jeans (it finally got cool enough to stop wearing shorts every day) - My jeans spit out my pocket sketchbook on the bike ride to school. Four hours later on my way home, no sign of it. I hope whoever found it appreciated what they found, because -nothing- in there was scanned, and there were at LEAST 2-3 pictures in there that I'm dying over losing, and what's almost worse is I don't even REMEMBER what was on half of those pages!


Tell me about your classes this quarter!
Full image and more text under cut )

Fall 2011

Oct. 19th, 2011 12:07 pm
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Hello livejournal and dreamwidth!

I'm posting to let you know that I am alive and well. School is blasting my face off but I'm loving it, and doing my best to work on fun stuff for myself in the meantime to keep from burning out in a glorious bonfire - only ashes by morning.

I want to start sharing more of my life online, stop being such a lurker.

This quarter my three classes are Typography 2 and Digital Layout, both in InDesign, and Image Manipulation, which is a photoshop class. Talk about Adobe immersion!

But I'm picking up InDesign pretty quickly, and I'm excited to apply the understanding to my sketch zine I'm going to be making.

Soon, soon, *snooze*
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My first quarter back in school ended yesterday. I'm still recovering from that last week of struggling to put forth my very best work for finals.

Here's something that really made it feel worthwhile. It's from my Typography teacher, labeled by my classmates as a total hardass.


Seth,

I have to say that your book was a real pleasure to go through. I'm looking forward to showing it to some of the other graphic design instructors next week during our meetings. It really is an outstanding collection of work.

I'm looking forward to having you in my classes in the future. Keep up the great work. Should you ever need help on a project or just want my opinion, please don't hesitate to ask.

Regards,

Daniel

Darts

Aug. 25th, 2011 10:25 pm
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Busy like you wouldn't believe. My other class is intro to photography. I have a rented Nikon Coolpix p90 and I just learned how to drive it manually.

Current assignment is 'landscapes' but this is one of the photos I'm turning in. I love it.



I stopped in to a camera store today and now I'm really really wanting an SLR. The one from the school is a huge step up from the Casio Exilims I've carried around intermittently since 05, but I'm finding its limitations already, and it's pretty complicated to adjust shutter speed, aperture and focus manually. Also I have to take it in and re check it out from the Cage every 48 hours which is starting to get old quick. >__>
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First class today!

I will say the time was definitely used well. I was somewhat expecting a shortened class period and was pleasantly surprised. Typically at Ringling the first day of a class we'd go over the syllabus, talk about a supply list, and /maybe/ get a short lecture and/or homework assignment.

In the first hour of class, after briefly going around the room introducing ourselves as he kept a tally of people in each major, we
quickly went over the syllabus,
had a short lecture with many open-ended questions for participation,
were told to read 40+ pages from the ebook per class,
were told to bring in 15 examples of historical and contemporary type use next class,
were introduced to our first actual project.

This project requires
-extensive brainstorming
-30+ concept sketches
-12+ further development sketches of one concept
-Final Glyph form drawn in black ink on 8.5x11 vellum.
Due on Tuesday.

Upon finding out that no one in the class had much experience with vellum, Daniel laughed and (in my mind) did the Mr. Burns "Eeeexcellent", saying that we were in for a treat. The vellum is particularly susceptible to ink smudges and would require a high standard of craftsmanship. My inner ocd-self had a lot of glee at that one.

So already I'm seeing a requirement for quite a bit of home work. The next couple hours were spent starting to work on our concept sketches as Daniel came around and talked to each of us about what we were working on so far. They went by really fast!

My biggest problem so far is that my brain really really wants to illustrate it. I know I could do something fantastic, especially with as much brainstorming as I've already done! I'm even looking at all my sketches, and maybe only one or two actually break from being illustrative. He reminded us more than once that these are supposed to be abstract- giving the Glyph an emotional impact without necessarily having any parts that are strictly recognizable.

Maybe I'll let myself do an illustrative one if I ALSO do an abstract one.

This is fun.

In the last half hour of class we watched several kinetic typography videos- first with the sound off, with discussion, before watching them again with sound on.
V for Vendetta - http://www.youtube.com/watch?v=c6Q0dfrbr10
Pirates of the Caribbean - http://www.youtube.com/watch?v=kb2iRbtrSb4
Fight Club - http://www.youtube.com/watch?v=uuiKJ0rRTAo

And here's a collection I just found while searching for those videos-
http://www.marcofolio.net/video/15_stunning_motion_typography_videos.html
I'll have to check that out, too.

-------------

TL;DR - If all classes are like this first one, I don't think I'm going to be disappointed with this school. I'm definitely already stretching my personal norms, and there's lots of suggested additional research and thought trails to follow.

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Seth

February 2013

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